20 to 30 qualified sales appointments on your calendar every month. Or we work free until you have them.
We build and run the entire appointment system. Ads, screening, follow up, booking. You show up and close. That is the only part we leave to you.
See if you qualify → $15,000 per month minimum. $6,000 per month ad budget required. We take four clients per quarter.That is what 25 appointments a month is worth at a $3,000 programme. Before you close a single one.
Most coaches are not short of skill. They are short of at bats. Ten conversations a month makes you dependent on every one of them going perfectly. Twenty five makes you dependent on none of them.
Read this before you read anything else.
Published minimums prevent wasted calls. Compare your current metrics below:
This is for you if
- You coach or consult business owners, and your programme is priced at $3,000 or more.
- You are doing $15,000 per month or more right now.
- You have closed at least 15 clients, so we know the offer sells and the problem is reach.
- You can put $6,000 per month into ad spend, separate from our fee.
- You can take 25 sales calls a month and close them.
- You can respond to a booked lead within 24 hours, every time.
This is not for you if
- You are pre revenue, or still working out what your offer is.
- Your programme is under $2,000. The maths does not survive it and we will not pretend otherwise.
- You need us to fund the ad spend.
- You want us to close the calls. We book them. You close them.
- You are shopping for the cheapest agency. We are not close to the cheapest.
- You want results in fourteen days. The first 35 days are spent finding what works.
If the right column describes you, close this page. We would rather lose you here than on a call.
You are not stuck because you are bad at this.
You know the material. Your clients get results. When you get someone on a call you close them more often than not. The work was never the problem.
The Content Treadmill
You post four times a week. You went Live every Tuesday for a year. Some of it does numbers. None of it fills a calendar on a schedule, and you are still chasing clients instead of picking them.
Money You Cannot Account For
You boosted posts. You maybe tried a campaign yourself, or paid someone to. The dashboard filled with impressions and reach and the calendar stayed exactly as empty as it was before.
The Courses
You bought the programme. The advice was fine. It just assumed you had eight hours a week to build a pipeline, and you have clients to coach.
The Agency
Ninety days, a monthly report full of numbers you did not ask for, and a handful of calls with people who could not afford you. You were too polite to say so on the calls and too tired to say so afterwards.
Here is what that costs you every month it stays unfixed:
- Appointments that should be on your calendar sitting empty.
- Hours poured into content that gets seen and does not get booked.
- Coaches with less skill and louder ads taking clients who should have been yours.
- Your price frozen, because you cannot raise it while every month feels uncertain.
- And the slow quiet erosion of your belief that this is actually scalable.
Three reasons coach funnels break. Yours broke one of these ways.
01. The wrong people saw it.
The ad spoke to anyone who wanted more clients. That is a market of forty million people and most of them are broke. Broad targeting buys cheap attention from people who cannot buy.
02. There was no gate.
The button said Book a Call and the calendar opened. No revenue question, no budget question, no price question. So the calendar filled with people who had none of those things, and you spent your week being polite to them.
03. The offer was never named.
You sold coaching. So did everyone else. With nothing specific to point at, the conversation collapsed into price, and there is always someone cheaper.
We fix these in that order. Not at the same time. In that order. The next section is how.
The Armored Pipeline
Four stages, run in order, over your first 60 days. They are not optional and they do not run in parallel. Each one is worthless until the one before it is finished. Most agencies start at stage three, because stage three is the only stage that looks like work.
STAGE 01 — THE FLOOR
Days 1 to 7Before we write a single ad we work out the number that has to be true for this to make you money. What you charge, what you close, what a client is worth over twelve months, and therefore what you can afford to pay to acquire one. Most coaches have never calculated the fourth number, which is exactly why most coaches lose money on ads. If the maths does not work we tell you on day seven and you keep the rest of your money.
STAGE 02 — THE GATE
Days 8 to 14We build the filter that sits in front of your calendar. Revenue, budget, timeline, decision authority. Everyone answers before they see a single available slot. Anyone who fails never reaches your calendar. This is the stage that decides whether 25 appointments a month is a gift or a punishment.
STAGE 03 — THE SPREAD
Days 15 to 35Five different angles go live at once. Not five variations of one ad. Five genuinely different arguments for why they should act now. We are not hunting for a good ad, we are hunting for the one message your market cannot scroll past. Most of the five will die. That is the design. Every Friday you get told which ones died and what we took from it.
STAGE 04 — THE ENGINE
Day 36 onwardThe survivor gets the budget. We scale it, rebuild fresh creative before it fatigues, and tighten the gate as volume climbs so quality does not slide with quantity. Every Friday you get one page with five numbers on it: spend, applications, qualified applications, appointments booked, cost per appointment. Not a dashboard nobody opens.
What you actually get, and what it costs.
Most agency pages make you apply to find out the price. We would rather you knew now, because if the number does not work for you there is no point in either of us spending an hour on a call.
ALPHA LAUNCH
- All four stages of the Armored Pipeline
- Screening application and booking flow built, and yours to keep
- 3 complete, ready-to-run ad concepts
- Weekly one page report
- Guaranteed 20 qualified appointments in month one
THE RETAINER
- Everything in the pilot, ongoing
- Four new creative assets every month
- Guarantee ramps to 25 in month two, 30 in month three
- Full funnel and tracking maintenance
ALPHA SCALE
- Everything in Retainer included & expanded
- Multi-platform expansion (Meta + TikTok/Google)
- High-volume pipeline supporting team-closer setups
- Dedicated senior media manager
Ad spend is separate in all three, goes from your card directly to Meta, and is never marked up by us. Minimum $6,000 per month. At current Meta pricing that is what 20 to 30 qualified appointments actually costs, and we are not going to write a guarantee we cannot fund.
20 in month one. 25 in month two. 30 in month three. If we miss, we work free until we hit it.
Not a refund you have to chase. Not a credit toward next quarter. We keep running your account, at our cost, until the number we promised is on your calendar.
That is not a slogan. It is a liability we wrote down on purpose, because it is the only thing that puts us on the same side of the table as you. If we do not deliver, we work for nothing. That is a strong incentive and we would like you to hold us to it.
THE GUARANTEE, IN FULL
Alpha Armor Co. guarantees a minimum of 20 qualified sales appointments in your first full month of active campaigns, 25 in month two, and 30 in month three.
A qualified appointment is a booked call from a prospect who, in our screening application, reported monthly revenue at or above the minimum agreed with you in stage one, confirmed they can make the buying decision, and attended the call.
If we deliver fewer than the guaranteed number in any month, we continue managing your campaigns at no fee, for as long as it takes to deliver the shortfall, before any further fee is invoiced.
Conditions. Applies only while ad spend is maintained at or above $6,000 per month. Void if creative, offer, pricing, or the booking page are changed without our written sign off, if you decline or cancel more than two booked appointments in a month, if you do not respond to booked leads within 24 hours, or if your programme price is reduced below the level the campaign was built against. Ad spend is paid by you directly to Meta and is never refundable by us.
Three clients. Named, and reachable.
Here is the part most agencies hide. All three of our documented results are in fitness coaching. A gym owner, an online coach, and a coach who trains fitness businesses.
We are showing them to you anyway, because the mechanism is not about fitness. It is about putting a revenue gate in front of a calendar and buying attention from people who clear it. That works identically whether the programme being sold is a gym membership model or a consulting retainer.
If you would rather wait until we can show you a result in your exact category, that is a reasonable position and we will still be here. If you would rather judge the mechanism, keep reading.
Emil Paolucci
Owner, Freedom Gym 22Emil reports going from 10 members to 100 in 30 days. A veteran owned gym with a strong local reputation and almost no inbound. We built local geo-targeted campaigns and an SMS routing flow that moved enquiries to a booked walkthrough the same day.
"Alpha Armor didn't just run ads. They understood my mission from the start. We went from an empty gym desk to being flooded with local traffic in 30 days."
Jaime O'Shea
Founder, Flawless BodiesJaime reports filling her coaching roster to capacity. A personal brand with real audience attention and no system to convert it. We put a qualification page between the content and the calendar, so the people booking were the people who could pay.
"I was nervous about paid ads because I didn't want my brand to feel 'salesy.' But the copy they wrote felt exactly like how I talk to my clients - genuine."
Tobias Young
Founder, TNT FitPro CoachingTobias reports cutting cost per acquisition by around 27% and growing revenue over 45 days. Ads were running and money was moving, but the account structure was working against itself and the middle of the funnel was leaking. We rebuilt the architecture and reallocated budget to what was actually producing appointments.
"Within 45 days, we plugged our mid-funnel leaks and saw an immediate 27% reduction in client acquisition costs. Our returns on ad spend have never been healthier."
Results are as reported by the clients named above. They are not typical, they are not audited, and they are not a guarantee of your outcome. Your result depends on your offer, your price, your close rate, and your budget.
That disclaimer is there because these numbers came from our clients, not from an audit. We would rather say so plainly than put a badge on it and hope you do not ask. If we would round up on our own landing page, you should assume we would round up on your monthly report.
Things we will not sell you.
- We do not close your calls. We book them. If you cannot close a qualified prospect, more appointments will only make that clearer, faster.
- We do not do SEO, branding, or web design. If you need those we will tell you, and we will not invoice you for them.
- We do not run Google, LinkedIn, or TikTok. We run Meta. One channel done properly beats four done adequately.
- We do not lock you into twelve months. Three, because 35 days of testing inside a 30 day contract is dishonest maths.
- We do not mark up ad spend. It goes from your card to Meta and you can audit every dollar inside your own account.
- We do not report on impressions. If a number cannot be traced to an appointment, it is not in your report.
What happens after you apply.
Not an autoresponder. If something in your answers does not add up, we email you a question rather than putting you on a call to find out.
We work through your acquisition maths live. You leave that call knowing your target cost per appointment whether or not you hire us. That number is useful to you either way.
If the maths does not work we tell you on the call and we do not send a proposal. If it does, you get one inside 48 hours with the guaranteed appointment number written into it.
Frequently Answered Questions
Most people who apply here have. The problem is almost never the ads. It is that the traffic landed on a page with no gate, so the calendar filled with people who could not pay, and then the ads got blamed for it. We build the gate in week two, before any money goes to Meta, and it is the reason the guarantee is written in qualified appointments rather than in leads.
Twenty qualified appointments in month one, 25 in month two, 30 in month three. Miss it and we keep working at no fee until the shortfall is delivered. The full wording, including the conditions that void it, is above. Read those conditions before you apply, not after.
Because that is what 20 to 30 qualified appointments actually costs, and we will not write a guarantee we cannot fund. Agencies that accept a $2,000 budget and promise the same volume are either guessing or lying, and either way you find out in month two. We would rather lose you at this line than eight weeks from now.
Correct, and we put that at the top of the proof section instead of burying it. What we are selling is not category knowledge, it is a screening mechanism and a media process. The gate does not care what the programme is, only what it costs and who can afford it. If that is not enough for you yet, wait for us to publish a result in your category. That is a fair call to make.
No, and not because we are being tasteful about it. Pushy copy attracts people who respond to pressure, and people who respond to pressure do not have $3,000. The copy is problem centred and specific, and the qualification floor is stated publicly, which does more filtering than any tone of voice ever could.
Ads go live around day 15. The first appointments usually land the week after. The first 35 days are a testing window and the volume in that window is not representative, which is why the guaranteed number applies to your first full month of active campaigns rather than your first month of working with us. That distinction is in the contract deliberately, so nobody is surprised by it.
About two hours in week one for the acquisition audit and offer review. Thirty minutes a week after that to read the Friday report and sign off creative. Ad account access, page access, and a tracking script on your site. Then you show up to the appointments and close them. That part is yours and we are not going to pretend otherwise.
Four client slots per quarter.
The application takes four minutes and asks direct questions about revenue, price, and budget. If you do not meet the floor it will tell you straight away and there will be no calendar. That is not us being difficult. It is us not spending an hour of your week to arrive at the same conclusion out loud.
ALPHA ARMOR CO.
Appointment generation for business coaches and consultants. United States.
© 2026 Alpha Armor Co. Not affiliated with or endorsed by Meta Platforms, Inc. Client results shown are as reported by the clients named. They are not typical and are not a guarantee of your outcome.